Factors to take into account to design a striking logo or according to your company

There is nothing more beautiful than seeing our children grow … or so they say, in this case it has happened to me with the logos I have designed and in this column I will give you some tips for you to create your logo correctly.

What should your logo carry?

It is more than clear that a logo is the public image of your brand so it must be precise, striking but above all, communicative.

It must transmit the values ​​of your brand

If you live in the Marketing world, you have surely heard countless times that companies are “people” and each one must have personality. Yes, the phrase is a bit cliché but very true, so when you sketch your logo think about what visual elements will include and transmit the essence of your brand. I will share an example:
You will notice that the “E” and the “x” generate an arrow, in addition to that it has a purple and orange bicolor that represents the connection between the user and the brand. A great use of elements, don’t you think?

Simplify

We can recommend that the simpler you do it, the more effective it is. Because you will not add items that distract your audience and will generate better retention of information and so they can easily remember you. But remember something very important! Do not forget the previous point, do not omit important elements that are the essence of your brand.

Isologo, Logo, Imagotype and Isotype

A little bit of “theory” is not bad and at this point I will share the difference between 4 types of “logos”

Isotype: It is the symbolic part of the brand. It has no text.

Logo: It is the text converted into an image.

Imagination: It is the combination of the image with the text and they work separately.

Isologo: The text and the image are grouped.

Put your style

I can recommend that the most important thing is that you design with the style that suits you. I can not deny you, logos are like children and the more famous they become more proud you will feel.