Create one newsletter It is one of the tasks that many users carry out on their blogs or web pages. Make a good newsletter It’s fundamental. But what you have to keep in mind! is that before sending an email you have to be clear about some premises.
Managing a subscriber list takes a lot of work. Maybe too much. Design the newsletter, manage subscribers, send them e-mails when they subscribe… Too much work. Therefore, before sending or creating any design, some tasks must be performed. That is why we have prepared this article to see how to face this challenge.
Table of Contents
Let’s see how to make a newsletter step by step. Knowing before all the different tasks that have to be done will help after the work flows. That is why it is very important to automate tasks to improve productivity. Sending newsletters or e-mails should be as agile as possible..
Choose the e-mail marketing platform
It is the first decision we must make. Luckily there are many email marketing platforms for manage a mailing list. Virtually most platforms have the possibility of hiring a free version. It is preferable that you always hire a trial version. If it convinces you better to pay later for extra functionalities.
Advice: choose the one that can be added email delivery automation. If we are going to manage an account, however small, it is important. Also, although the list of subscribers or customers is not very extensive, the thing may change in the future. Another tip is not to be guided only by the price. Choose that tool (try several) with which you perform best.
Eye: If for any of those you consider that it is not necessary to hire or use any of these tools you should keep in mind that if we send many emails they can consider us as spam. This means that for many emails we send our recipients will not read them. They may also blacklist your domain by submitting spam. The platforms for sending mass emails have anti systems spam of mail that reduce the risk.
Capture subscribers
Prior to Send one newsletter you have to be clear to whom it is addressed. You may already have a list of subscribers or customers but you may need to capture them. If we want to increase our subscriber list the best thing is create forms on our website to capture emails, names …
Indispensable: Keep in mind that the ideal is that those forms are connected with the e-mail marketing tool. What does this mean? Well, simply that when someone enters their information in the contact form, without us doing anything the information arrives at the mailing list that we have implanted in the chosen platform. Normally it can be done using a password provided by the same platforms. In addition many of the platforms have specific e-mail marketing plugins for WordPress to facilitate the task.
Create automated autoresponders
Another detail that is very important when speeding up the subscription task is that users receive a welcome email once they have subscribed. It is a way to eliminate junk mail or ghost subscribers and those who really have to arrive arrive. For that you have to automate the sending of e-mails when for example a user subscribes to our list. In this sense platforms such as MailRelay include automatic autoresponders For similar situations. For example the subscriber receives an automatic email when they register, or when you unsubscribe (ideal to recover a subscriber) … MailRelay one of the platforms that includes more automations but not the only one.
In this video you can see how you can create automations and autoresponders.
Beware of free accounts
Be careful with automations. Especially if you have a free account of any of the email marketing tools. Each shipment counts, and if you make many automatic shipments you can consume your shipments in a few days.
Advice: Mailchimp, the most used system, includes the possibility of sending 2,000 free shipments per month while other platforms such as MailRelay raises that number to 75,000 free shipments. It is important to consider this detail if you are going to create automations. In addition, free accounts do not always include the possibility of creating an automatic system to send e-mails.
The design of a good newsletter It is also fundamental. And it will be the penultimate step before send a newsletter. All platforms include some editor to create them. Not all are equal. The best way to speed up work is design a template for the newsletter Then we can reuse it as many times as we want. The work is done once. Then we can change or improve that template.
Advice: design simple and colorful mailings. Not for more content that includes the result will be better. And for that it is very important to choose that tool with which you feel better. Design is usually the step that occupies us the most time.
Once you have the subscriber list and the design you just have to send it. It will be the least expensive process. The best thing you can do is try automate the sending of newsletters. For this an option is send an automatic email every time you make a blog update. For this you will need an rss source, a feed to connect it to your email marketing account. Not all platforms include this option. Before choosing a mailing tool or another make sure it can be done.
Analyze Shipments
Finally we can only analyze the shipments. As you do it you will learn which are the ones with the highest level of openness, with which you get more results, …
With all these tips we hope you know how to create a good newsletter. And above all that this task is as agile, practical and productive as possible.