Adidas presented its first running shoes made entirely from recycled materials. The name of the tennis is: FUTURECRAFT.LOOP.
There were several objectives that these tennis shoes had to meet, the first being were made with reused materials from other tennis shoes. In other words, old shoes used for years were reused to make these new shoes, instead of ending up in the trash.
The second objective was that the tennis shoes fulfilled their main task, that is, that they served to run. They had to be comfortable and durable, because if they did not meet these essential points, the brand could not market them.
Because customers would prefer to buy functional sneakers from any other brand, regardless of the type of material they are made of.
Running shoes made from recycled materials
These FUTURECRAFT.LOOP is the second version, which launches the Adidas brand. They only made 200 pairs of the first version, were distributed among company employees and collectors.
Adidas told them to wear them for a while and then they had to return them. The objective of this task was to see how the recycled materials behave, after a time of having used them.
In addition to studying the wear and tear of the materials, they also wanted to recycle them to make the second generation of the FUTURECRAFT.LOOP. The purpose was to show that the company can reuse the materials, as many times as necessary, to re-manufacture tennis shoes.
Other companies had already made tennis with recycled materials, but they only had some parts where the material was recycled. For example, an application on the sole or an ornament on the side of the tennis shoe.
The parts of the FUTURECRAFT.LOOP are made with 100% recycled products. From the soles, to the shoelaces, through the ornaments.
So the idea of Adidas is to launch this new line of tennis in summer 2021. Along with a new section that you will find in physical stores, which Adidas has in all parts of the world. In that place you can take your old tennis shoes, so that the brand can reuse them and make new shoes with them.
In this way Adidas wants to prevent old tennis shoes from ending up polluting the environment.
I suppose that with the passage of time, several companies that also manufacture tennis will end up copying the idea. Because it is very good and I can imagine that it will be very successful with all users.