The Peugeot brand is one of the oldest in the car manufacturing industry. In total it has 210 years of history, during all those years they have only used 11 different logo designs.
A few weeks ago Peugeot presented a new logo, which is actually a redesign that simplifies one of the logos used by the French company during the 1960s.
If you want to download the new Peugeot logo in vector click on this link. It is an SVG file that you can open in any vector editing program.
The new Peugeot logo maintains the symbol of the lion that they have always used. That animal on the coats of arms, it means a symbol of power, strength and confidence.
The point of the logo change is because now (like most brands that make cars), Peugeot will focus on the production of electric cars. So they needed a logo that reflects the new mission of the company.
The new Peugeot logo It is a white lion with a black background. Color palette that makes the company look like a brand where you can find luxury products.
Peugeot launches logo inspired by a classic design
The logo will be seen in dealerships, in advertising campaigns, etc., but above all it will be used on the Peugeot website. Because now you can customize and buy all cars, through the internet.
The first car to use the new logo is the 308 hatchback. By 2023 it is planned that all dealerships will already use the new logo on the exterior as well as on the interiors.
But if you want to see the new logo design at this time, you only need to go to the Peugeot website to see it in different applications and sizes.
I’m not a big fan of cars, in fact Peugeot is a brand that I don’t have in mind. To remember the logo of the company, I had to go to Google, I think it is not a brand as well known as NISSAN or Toyota.
I really like the new Peugeot logo, perhaps because the symbol used gives an air to a shield that any football team could use.
The only thing I would change to the logo design is the direction the Lion is facing. it is assumed that if the eyes of the lion are directed to the right, it gives the impression of seeing the future. Whereas if you look to the right you are seeing the past.
What do you think of the new logo, did you like it or do you like the old design more?